Experiences captured at The Asbury Hotel
We partnered with The Asbury Hotel to capture their events through elevated photo and video content designed to live across multiple platforms—from social and digital marketing to in-house TVs throughout the property. In addition to event coverage, we developed original in-house content series that helped personify the hotel, showcasing the fun, welcoming atmosphere and giving guests a deeper sense of the experience beyond their stay.
CONTENT SERIES Captured.
THE MIX
is an original video series developed to spotlight the innovative cocktail program at The Asbury Hotel while celebrating the lively, welcoming personalities of the staff. Our approach blended hospitality with entertainment, creating a creative introduction for guests that reflected the hotel’s vibrant atmosphere. We oversaw every aspect of production—from concept development and art direction to filming and editing—ensuring each piece aligned seamlessly with the brand and engaged its audience.
ARTIST SPOTLIGHT AT SOUNDBOOTH
This series launched as the flagship content initiative for Salt Hotels’ debut YouTube channel, Our Asbury. Developed in collaboration with the hotel’s marketing team, the series was designed to authentically capture the vibrant energy of Asbury Park’s legendary local music scene. We led the project from concept through execution—overseeing creative direction, filming, editing, and art direction—to create immersive storytelling centered around live performances during the hotel’s Wednesday night events. The series generated strong engagement, drew larger crowds to the lobby, and offered future guests a compelling glimpse into the hotel’s creative and cultural identity.